On February 14, 2024, Newsis reported a remarkable achievement in the world of brand endorsements as BTS member Kim Taehyung, popularly known as V, received a staggering 6 billion KRW (approximately $4.61 million) for his role in Compose Coffee’s advertising campaign. This lucrative collaboration has not only set a new standard in the industry but has also sparked discussions about the significant impact of K-pop idols on brand advertising.
The news broke through a report using Newsis, losing mild at the large achievement of the Compose Coffee advert marketing campaign proposing V. Jung Hyeon-young, the deputy director of the Korea Advertising Association, analyzed the marketing campaign in a piece of writing posted through Banron Bodo, a prominent South Korean media outlet. In the evaluation, Jung emphasized how Compose Coffee strategically utilized V’s particular character, abilities, and photos to create an extensive impact, achieving past the realm of the tuning industry.
Compose Coffee sales Increased by 72% After Taehyung Ad
As the face of Compose Coffee, V’s influence proved to be a sport-changer, adorning over 2,400 shops with the famous Korean espresso logo and producing a buzz that transcended the boundaries of the song enterprise. The 28-year-old idol’s collaboration ended in a surprising 72% growth in Compose Coffee’s income, marking a considerable milestone for both the artist and the logo.
Jung Hyeon-younger stated the noteworthy effect of getting BTS’ V because the brand’s spokesperson commended Compose Coffee for maximizing the effectiveness of their collaboration. One key approach highlighted in Jung’s analysis turned into the incorporation of V’s function as a composer. According to the report, Taehyung’s involvement in composing contributed to creating the period “Compose Coffee” different.
A back-of-the-scenes glimpse supplied by using Compose Coffee through a YouTube video in January 2024 showcased Taehyung’s innovative input. In the video, V found out that the idea of “eVeryone is a composer” for the coffee logo’s advert marketing campaign changed into his idea, further resonating with lovers and clients alike.
The success of Compose Coffee’s ad campaign had ripple effects in the competitive coffee market. On December 20, 2023, Money Today reported that Ediya Coffee, a first-generation coffee business, faced a crisis due to the surging popularity of Compose Coffee. The competitor convened a crisis and emergency meeting on January 8, 2024, to address the escalating demand for Compose Coffee.
News1 reported an extensive boom in the number of Compose Coffee franchisees, attributing it to the enterprise’s fee-effectiveness plan and strong marketing approaches. The franchise increased threefold between 2020 and January 2024, developing from 725 to two,420 stores. Fans have been brief to characterize this increase to V’s influence, noting that it had most effectively been ten days because the idol has become the logo’s ambassador.
On December 20, 2023, a person (@taeguide) on social media mentioned an anticipated price of over $4.6 million for Kim Taehyung’s industrial with Compose Coffee. Despite the high price, franchise proprietors, inspired by the singer-songwriter’s reputation and emblem value, reportedly consented to the deal, although it passed their finances. According to statistics shared by way of @taeguide, 75% of the proprietors selected BTS’ V because of the face of their brand.
The cost becomes divided between the agency (60%) and the franchise owners (40%), with a payment of 80,000 won or $61. Compose Coffee additionally announced that franchisees might contribute to a part of the advertising expenses, in addition to solidifying V’s position as a version of the emblem. Franchise owners were required to make contributions of 2 billion KRW (approximately $1.54 million) of the expected 6 billion KRW (approximately $4.61 million).
Remarkably, despite being his army provider since December 11, 2023, Kim Taehyung stays among the highest-paid K-pop idols for emblem endorsements. His Compose Coffee ad campaigns on YouTube have garnered marvelous views, with over 18 million and 15 million perspectives every.
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Currently serving inside the Special Duty Team (SDT) unit inside the second Military Police Corps, additionally known as the Double Dragons, V is actively worried about maintaining safety and protection in strategic locations like the Mid-East Front, which connects Seoul and consists of Hwacheon, Chuncheon, and Yanggu. The Republic of Korea Army Military Police has entrusted V and his unit with responsibilities, including maintaining order in the barracks, serving as front guards for the base, and protecting checkpoints in opposition to intruders.
The collaboration between BTS’ V and Compose Coffee has now not only accelerated the standards of logo endorsements but has additionally extensively impacted the espresso market in South Korea. The fulfillment of the advert marketing campaign underscores the influential role that K-pop idols can play in shaping patron behavior and using sales. This copyright-loose adaptation objectives to offer facts about this groundbreaking collaboration at the same time as respecting highbrow property rights.
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